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| Twitter temporarily shut down soon after the HMV posts were deleted |
Apparently a mass staff sacking was taking place at the same time.
The messages were repeated by many Twitter users, who picked up on one message in particular that stated, "Just overheard our Marketing Director... ask 'How do I shut down Twitter?'"
As I and others started to track and copy the messages, tagged as #hmvXFactorFiring, it became clear that they were being deleted simultaneously.
Twitter then went offline sporadically, the site showing that, "Twitter is over capacity." This instability continued for some time.
UPDATE: At around 15:30 the BBC reported that HMV administrators announce 190 job losses. It wrapped up its report by mentioning the disgruntled Twitter messages.Here is the complete list of messages. Start from the bottom to read them in order.
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HMV Twitter account: @hmvtweets
Date: 31/01/2013
Time: Last (top) message sent around 14:40
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5m
hmv @hmvtweets
Especially since these accounts were set up by an intern (unpaid, technically illegal) two years ago.
7m
hmv @hmvtweets
...and those hard working individuals, who wanted to make hmv great again, have mostly been fired, there seemed no other choice.
8m
hmv @hmvtweets
Under usual circumstances, we'd never dare do such a thing as this. However, when the company you dearly love is being ruined...
9m
hmv @hmvtweets
Just overheard our Marketing Director (he's staying, folks) ask "How do I shut down Twitter?" #hmvXFactorFiring
22m
hmv @hmvtweets
Sorry we've been quiet for so long. Under contract, we've been unable to say a word, or -more importantly - tell the truth #hmvXFactorFiring
23m
hmv @hmvtweets
There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring
25m
hmv @hmvtweets
We're tweeting live from HR where we're all being fired! Exciting!! #hmvXFactorFiring
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